Good morning Enrico, how would you describe the Cooltra world to someone who does not know the project?
Cooltra is a scooter hire service active throughout Europe that caters transversally for tourists, students and all those people who need a scooter and do not want to buy one. That is why we have added medium- and long-term rental, for private citizens and companies, who often entrust the growth of their fleet of vehicles to Cooltra. Thanks to this experience we have completed our service with Cooltra: shared and sustainable mobility is the present!
Let's start from here: what made you invest in sharing in Italy?
The data speak for themselves: fewer and fewer people are buying their own vehicles and the convenience of a scooter within reach of a smartphone is undeniable. In addition, the conformation of urban centres and the related policies of restriction of limited traffic zones in Italy, are essential conditions for a service like ours. The third factor, perhaps the most important one, is that all Cooltra sharing vehicles are electric: reducing pollution in our cities has become fundamental. For all these reasons, the numbers of sharing mobility in Italy are constantly growing.
Let's go into more detail: what motivated you to choose Askoll?
The captivating and recognizable design, the solidity and simplicity of use of Italian-made vehicles, the convenience of recharging the batteries. To these characteristics we must add the reliability of a brand like Askoll, which has become a leading player in the field of sustainable mobility.
Let's talk about numbers: how many vehicles are there in your sharing fleet?
As a leading company in scooter renting and sharing we have chosen vehicles by Askoll, replacing those currently in use with 1,040 new scooters, 500 in Milan and 540 in Rome. Important numbers that will increase at the beginning of 2020, reaching 1,000 scooters both in Rome and Milan and certifying the high potential for growth sharing economy in Italy.