A green wave is about to envelop Milan.


Fuorisalone 2021 is here and, for the occasion, we join forces with Bragoon - a female start-up that offers a collection of designer rainwear, fashionable and with eco-sustainable technical performance. Together we will give life to “The Urban Wave”, a lively and eco-friendly wave made up of Askoll e-bikes and electric scooters driven by Bragoon Drivers who, from 4 to 10 September, will colour Milan and travel through the different districts of the Fuorisalone.


From Tortona to Isola, from 5 Vie to Brera, passing from the city centre to Lambrate and NoLo, our wave will start its journey from the creative hub of Via Teodosio 15, home of the POSThome installation designed by Claudia Campone, founder of the Thirtyone Design studio. The Bragoon Drivers will create a 100% green itinerary that will make you discover a new way of experiencing the city, under the banner of sustainability and environmental awareness, in line with the central theme of this Design Week 2021, dedicated to the Forms of Living.

With the project “The Urban Wave”, we, together with Bragoon and Thirtyone Design, want to celebrate the concept of sustainability and rebirth and help make Milan flourish with a message of awareness and positive encouragement.

If you are in town during the Salone del Mobile, take a look around: a very colourful and very silent wave could whiz past you.